Starter
The built-in Knowledge Agent
$49 / month
For businesses that want to start fast.
- Built-in Knowledge Agent
- 1 WhatsApp number
- 2,000 AI messages / month
- Knowledge sources (limited)
- Basic inbox - human handoff
- Self-serve setup
Pricing
Plans for WhatsApp service teams
Choose the right starting point, then add managed deployment and enterprise support as your WhatsApp service channel grows.
MonthlyYearly -20%
Plans for WhatsApp service teams
Recommended
Pro
Build your own Agents
$149 / month
For businesses ready to build their own WhatsApp AI Agents.
- Everything in Starter
- 5,000 AI messages / month
- Build your own Agents
- Connectors (HubSpot, Zoho, Google Calendar, Calendly, Zoho Desk, Google Drive, and more)
- Unlimited knowledge sources
- Analytics dashboard
- Priority support
Enterprise
Managed deployment
Custom
For organizations that want Sawabot to help deploy and support at scale.
- Everything in Pro
- Custom volume and scale
- Multiple WhatsApp numbers
- Professional services and support
- Dedicated support and SLA
Compare plans
What's in each plan
| Feature | Starter | Pro | Enterprise |
|---|---|---|---|
| Agents | |||
| Built-in Knowledge Agent | |||
| Build your own Agents | |||
| Connectors | |||
| Connectors (HubSpot, Zoho, Google Calendar, custom systems, and more) | Limited | Unlimited | |
| Scale | |||
| WhatsApp numbers | 1 | 1 | Multiple |
| AI messages / month | 2,000 | 5,000 | Custom volume |
| Knowledge sources | Limited | Unlimited | Unlimited |
| Analytics | |||
| Analytics | Limited | Unlimited | |
| Services | |||
| Onboarding | Self-serve | Self-serve | Managed |
| Support | Standard | Priority | Dedicated / SLA |
| Procurement & security documentation | |||
Agents
Built-in Knowledge Agent
- Starter
- Included
- Pro
- Included
- Enterprise
- Included
Build your own Agents
- Starter
- Pro
- Included
- Enterprise
- Included
Connectors
Connectors (HubSpot, Zoho, Google Calendar, custom systems, and more)
- Starter
- Pro
- Limited
- Enterprise
- Unlimited
Scale
WhatsApp numbers
- Starter
- 1
- Pro
- 1
- Enterprise
- Multiple
AI messages / month
- Starter
- 2,000
- Pro
- 5,000
- Enterprise
- Custom volume
Knowledge sources
- Starter
- Limited
- Pro
- Unlimited
- Enterprise
- Unlimited
Analytics
Analytics
- Starter
- Pro
- Limited
- Enterprise
- Unlimited
Services
Onboarding
- Starter
- Self-serve
- Pro
- Self-serve
- Enterprise
- Managed
Support
- Starter
- Standard
- Pro
- Priority
- Enterprise
- Dedicated / SLA
Procurement & security documentation
- Starter
- Pro
- Enterprise
- Included
What costs money
What costs money
The tier price is what you pay us. One other thing costs money:
Meta template message charges.
Meta charges for outbound template messages - the WhatsApp business templates you send to customers outside the 24-hour service window (utility, marketing, authentication). The rate depends on the country and the template type. It's pass-through - we don't mark it up. Inbound customer messages and replies inside the 24-hour service window are free.
See the current Meta rate cardPricing FAQ
Pricing FAQ
What's an "AI message"?
An AI message is one outbound response from your AI agent to a customer: a reply, a follow-up question, an answer with citation, or a button card. Inbound customer messages are free. Operator messages don't count when a human takes over. Template-message broadcasts are billed by Meta directly, not against your AI message quota.
What if I go over my AI message cap?
We will help you move to the right tier or add more usage before it becomes a customer experience problem. Your WhatsApp service does not suddenly disappear mid-conversation.
Do I need a Meta WhatsApp Business account?
Yes. As a Meta Tech Provider with direct integration to Meta, we connect your WhatsApp Business account to Sawabot directly, not through unofficial relays. We help you get this set up as part of onboarding.
What's the difference between Starter and Pro?
Starter gives you the built-in Knowledge Agent. Upload your documents, connect WhatsApp, and the Agent answers customer questions from your approved sources. Pro lets your team build its own Agents, connect the apps you already use, and handle workflows like booking appointments, capturing leads, or opening tickets.
What's the difference between Pro and Enterprise?
Pro is the product: you build the Agents, set up the Connectors, and deploy. Enterprise is the same product plus professional services and institutional support: managed onboarding, dedicated support with an SLA, multiple WhatsApp numbers, custom message volume, custom reporting, and procurement and security paperwork.
Can I switch tiers mid-month?
Yes. We can move you between tiers as your team grows or your usage changes.
What happens to my data if I cancel?
You can export your agents, conversation logs, and analytics before cancellation. We keep retention and deletion policies clear during offboarding.